How to Make Your Website SEO-Friendly In 2020

How to Make Your Website SEO-Friendly In 2020

A lot of people think
that you have to know to code

when it comes to doing SEO.

They fear that they won't be
able to optimize their site

because they know nothing
about HTML or coding

and they're going to get paralyzed.

But there's a lot of tools
that you can help you

with the really important parts of SEO

without you having to lift a
finger when it comes to coding.


So the first way that
you can make your website

more SEO-friendly is schema generators.

The importance of
structured data continues

to grow more and more as
you see Google leaning

towards more mobile-friendly rich snippets

and voice search efforts.

Now that know why schema's important,

well, there's another interesting thing

that you need to know.

By having it, it can
drastically increase your CTR

compared to your competitors
when they don't have it.

Especially let's say
you're selling a product

and you have the review rating there

and people know yours is
a five star out of five

based on 500 reviews,
whereas your competitors,

they don't have any of that
data in their schema markup.

They're probably going to
get less clicks than you.

However, if you don't have
any experience coding,

you're probably like,
"Wait, how do I do this?"

Well, luckily there are schema
generating tools out there

that can help you out.

Here are some good ones.

Google Structured Data Helper.

This tool allows you to
visually tag elements

on your webpage and
generate proper markup.

Another one is the Schema Markup Generator.

This tool helps you create code

that you can simply copy and
paste into your site's HTML.

The next thing you need to do

is start leveraging
XML sitemap generators.

And you're probably wondering,

why is a site map important for SEO?

Well, if Google has a hard
time crawling your site,

then those pages may not be indexed.

If Google has an easy
time crawling your site,

you're likely to have more
pages that are indexed,

and more of those pages are
probably going to rank higher.

Now, with a sitemap, what this
is doing is telling Google,

hey, here's a whole list

of all the pages that are on
my site, and please index them.

They may not index them all,
but you got a better chance

of them crawling your
site and indexing it.

If you can't forget out how
to create a XML sitemap,

no worries, there's Screaming Frog.

This is software that can help you

with a variety of SEO activities,

including creating XML sitemaps.

If you're on WordPress,

you can just use the Yoast SEO plugin.

But if you're not on WordPress,
check out Screaming Frog,

because it's going to help you.

And once you generate that sitemap,

make sure you submit it
to Google Search Console

because this will tell Google,

hey, go crawl all of these pages.

The next thing you need to do
is create a robots.txt file.

So why does a robots.txt file matter?

Well, they tell robots which
pages they should be crawling

and which pages they shouldn't.

Do you want Google to be
crawling your sensitive pages

that you don't want users to touch?

Of course not.

Let's say you have pages out there

that you're continually improving,

but you don't want Google to see,

and you're using for, let's
say, social media campaigns

or a paid advertising campaign.

These are all pages that you
want to block through robots.txt.

Now, Internet Marketing Ninjas

has very simple robots.txt generator tool

that you should check out.

You can just plug in any
of the pages you want,

index in Google all the
pages that you want excluded,

and they'll create something for you.

You just upload, and boom,
you're off to the races.

Next, you need a CDN
to speed up your time.

Faster sites create
better user experiences,

and those pages rank better on Google.

Google has even said that they
look at a load time of a site

to determine its ranking as well.

So CDN is a content delivery network,

and what that does is put your site

throughout servers all across the world.

And there's this company called Cloudflare

that helps put your site

on all the servers throughout the world.

Now, what's cool about Cloudflare
is they have a free plan.

So you can get started for free,

and this can help improve your load times,

which in theory will help
improve your rankings

over time as well without
you being a developer.

Next, I want to go over SEO
and content optimization tools.

A lot of times I receive the question,

"How can I optimize my site for SEO?"

Well, if you're not sure on
how to optimize your site

for specific keywords,

having a tool to help
you optimize your site

can be a virtual lifesaver.

From things like keyword
density, keyword placement,

to readability score, there's
a lot of tools out there

that can make your life easier.

If you're on WordPress,

I recommend that you check
out Yoast or Rank Math.

They're both really good tools,

and it allows you to control
all the main areas of your site

without you needing to be technical,

from title to slug to
metadata to making sure

that your page follows
basic SEO guidelines.

In essence, it doesn't what you need to do

without you needing to
know SEO or how to code.