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How to Start A Career in Digital Marketing in 2020

How to Start A Career in Digital Marketing in 2020


Digital marketing is exploding.

Google makes over 100
billion a year through ads.

Facebook's generating over 40
billion a year through ads.

Question for you.

How many years have you
been in digital marketing?

If you're just starting off
leave a comment below with zero.

If you have been doing this for a while,

leave a comment below
with one year, two years,

three years, whatever the number is.

I'm curious because the
tips I'm giving today,

it should help you out if
you're just starting your career

or even if you're already a
few years in digital marketing.

So here's what the first
thing I want you to do is.

I want you to start your own website.

This is the first step.

You need to go out there,
create a WordPress blog,

or any type of site, I prefer WordPress,

but you need to start a site.

If it's e-commerce related,
start a Shopify site.

The best way to learn marketing

is to start your own website.

Step two, take all the
competitors you have,

if you don't know what they
are, you already created

that website, and it should be a site

that you're passionate about,
the industry that you're in.

If you don't know any
competitors, take those key words,

whatever industry you're
in, like astrology,

marketing, Google from you'll find URLs.

Pop them into a tool call UberSuggest.

These are all the URLs that are ranking

for these keywords you're going after.

This will show you how much traffic

your competition is getting per region.

It'll also show you the top
pages that your competition

is getting traffic from, and
it shows you all the keywords

that are driving traffic
to your competition.

Now that you've seen this, the next thing

you need to do is click
on the top pages report.

The top pages report will
show you all the top pages

for all your competitors,
how many visits are getting

to each of those pages, how
many social shares do they have,

how many back links do they have?

And here's what I want you to do next

now that you have this data.

Go look at those top pages,
figure out which key terms

are driving the traffic, have high volume,

high cost per click, and
a low search difficulty,

because these are the
ones that are the easiest

to go after first, and have
the most valuable traffic.

Go look at those pages, then write

a better version of that page.

Don't just create something
that's similar, one up them.

Have better images, better videos,

whatever it may be, go above and beyond.

I used to custom graphics,
pay people from Fiverr

so I could pop them into my blog posts

that way I could have myself, my content,

my articles stand out
from the competition.

When you've done that, then the next step

for you is to promote your content.

So you want to take all
the people that linked

to your competitors, you've
seen that from UberSuggest,

it shows you a laundry
list of all the people

that linked to your competitors,

what you want to do is reach
out to all those people

and be like, hey John,
I noticed you linked

to XY and Z article, I have similar one

that just came out, but mine
covered one two and three

that theirs didn't, cheers, Neil.

Sending that simple email
to hundreds of people,

I'm not talking about 100
people, I'm saying hundreds,

two hundred, three hundred, four hundred,

you'll notice that some of
those people start linking

back to you, boost your search traffic,

and you're also going
to get referral traffic.

Referral traffic is huge.

The other beautiful part about
UberSuggest is it shows you

all the popular articles
based on social shares.

So I want you to go to Twitter search,

type in that URL of your
competition, and it'll show you

all the people who share
that content on Twitter.

Hit them all up, ask them.

Hey John I noticed you
shared XY and Z article

from author AB and C, I have a similar one

that just came out but mine
covers one, two and three.

If you like it, feel free
and share it, cheers, Neil.

PS, let me know if I
can do anything for you.

Sending those simple
articles and emails out,

or more so messages, you'll
get more social shares.

You did that with links,
you're now doing that

with emails, you're going
to get more traffic,

as you get more traffic,
you'll start getting results.

The next thing I want you to
do is start collecting emails.

It's not just about getting
people to your site,

it's about building a brand.

You can't build a brand
without collecting emails.

You can use free tools like Hello Bar,

limits sliders, pop ups, I
do that on neilpatel.com,

it's a great way to
collect more email address,

so then when you get people
to come back to your site

you'll start building a brand.

As the XE of Google once
said, brands are the solution.

He was talking about
figuring out what site

to rank at the top of Google, and also

combating things like fake news.

For that reason, you
want to build a brand.

And they say when you get
people back to your site

seven times, you're much
more likely to build a brand.

The next thing I want you to do

is install a free tool called Subscribers.

This leverages push notification.

If you've ever used push notification

leave a comment below with yes,

if you haven't, leave a
comment below with no.

Just curious.

What Subscribers allows
you to do is have people

subscribe to your site with
just one click, and that way

you can just keep getting
them back to your site

through the browser notifications,
has amazing results,

especially when you
combine that with email.

The last thing I want you to
do is start selling something,

whether it's a physical
product, a service,

doesn't matter, you
can do lead generation,

you can sell products
through affiliate marketing,

I just want you to sell something

because when you learn to sell,

you're learning the
full suite of marketing.

It's not just about driving traffic,

you need to convert those
visitors into customers.

And if you want a bonus
tip, this is all you guys

who are over achievers, run a AB test.

There's a lot of solutions
out there like Crazy Egg

that allow you to do this,
but you can run a AB test

to maximize your conversion rate.

Once you've done that, you'll jump start

your career into digital marketing..
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